Wednesday, February 16, 2011

The Non-Use of Customer Information

I've been waiting for more than 12 years. It still hasn't arrived.

Citibank knows more about my VISA spending than I do. One of the things they surely would've noticed (after a decade of producing my monthly report) is that each month I spend at least $300 on books (sometimes more).

And I've still been waiting.

For a free exclusive Citi-Borders bookclub membership (hmm, Citi-Borders - does have a ring to it, no?)

For an {X-amount} Konikuniya voucher

For a chance to make some money reviewing books for XYZ Publisher or newspaper

For a discount card to purchase even more books at a lower rate.

For announcements on upcoming book sales.

Or maybe a free book!

What are they waiting for? For me to switch to a local version of the Amazon.com Visa? Or to switch cards entirely? (Don't tempt me)

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