Do We Still Need Corporate E-Cards?

Nobody lingers on it for long, unless it's someone who you're either in love with or who can potentially make you truck loads of money. I'm talking about festive e-cards.

Many send it; many more receive. Many spend less than the time it would take to hit the 'Delete' button to view it. That's because sending e-cards is like telling others about your kids - the one who enjoys it the most if your good self.

So, unless your client will feel thoroughly offended if you send nothing, perhaps a simple idea is to STOP sending corporate e-cards. Other options:

• send a real card - in this area, physical trumps virtual
• send a real card with gifts - but of course...
• send a virtual card with e-gifts - like an e-discount or some incentive to 'spread the word'
• send an e-gift (ok, with a short festive greeting)